Page 12 - Week 2

How Functions Relate to Overall Mission and

Objectives.

The mission statement and objectives set the targets for all organisations

linked to the business strategy to achieve that plan.

Management then delegate the achievement of those objectives to the
different functions in the organisation.

The role of management is to monitor the progress towards the

achievement of these objectives.

For example, the marketing function are accountable to increase sales by

10%, increase market share, increase product awareness…

The finance function are accountable for producing, monitoring and
managing the budget across all functions and managing costs.

This process ensures that the whole organisation is working together on the

same plan. So the corporate strategy is delegated to different functions.